“Our focus was on positioning Atech as truly forward-thinking within the mid-market technology sector. Each geometric shape developed to symbolise recurring ideas was brought to life through animations, which were also captured as stills to work across a range of platforms. Working with 3D artist Peter Crowther, We Launch incorporated CGI imagery into the new identity, developing a suite of scenes to add a ‘physicality’ to the core Atech services. “Our legacy brand had served its purpose, and it was time for a redesign which reflects who and what we are today: a fast-paced, cutting-edge, cloud services business servicing some very exciting mid-market clients,” says Tim George, co-founder and chairman at Atech.
However, Atech felt its existing brand wasn’t doing justice to the work that its people were providing behind-the-scenes.
3d world magazine us subscription free#
They occasionally have Blender tutorials but as a free 3D program you are best served by going to their forum.
3d world magazine us subscription software#
It's not for complete novices since they assume you do have access to very expensive software and a setup that will run it. If you can find it locally pick it up and thumb through a copy. Other than that you get a large amount of training material without paying for the subscription service at a site like or Pluralsight (formerly Digital Tutors). Oddly that's the only thing industry pros seem to be silent on. They have great advice on getting started in the industry but I have yet to see one article on pay negotiation. They do, however, have wonderful articles on how shots in major films were done, great industry insight from pros, wonderful tutorials by well-known 3D artists, software reviews, and occasionally software discounts. You will find a lot of useful tutorials (provided it's Autodesk and Adobe that you use) but you won't find enough on competitive software like LightWave 3D, Cinema4D(they added more tutorials), Blender, RealFlow, Houdini, any matchmoving software (PF Track, Syntheyes, etc.), and anything by Foundry, the exception being their Nuke compositing software. That being said you will stay up to date on what companies are doing with the software you will have a fresh portfolio/demo reel to present. My rating is 4 stars because they don't cover much outside of the Autodesk and Adobe competitor software.
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